Our creative APP solutions bring audiences closer to brands, connecting digital to retail by delivering memorable mobile experiences in the palm of the audiences hand.
It empowers you and your customers. It enables new ways of thinking, seeing, interacting, engaging and communicating with your customers and your customers with you.
One way to connect with audiences in-store is through people interacting with digital media right at shelf.
Product information, how to videos, complimentary products and even up to date consumer reviews can all be centrally managed and tracked.
Complex algorithms matching consumer needs with products can help drive sales and overcome confusion right where the shopper needs it most - In Store at Shelf.
Equipping your sales or beauty consultants with engaging bespoke brand apps can really shape your shoppers in-store experience.
Offering a tailored experience driven by trained consultants gives you an unique opportunity to educate your clients on the products / services you offer whilst increasing brand awareness and ensuring maximum engagement with your customers.
The explosion of smart devices and advances in data security has brought with it a wave of change throughout companies globally.
Enterprise applications are enabling businesses to maximise employee productivity regardless of the location or time.
With many of your customers on smart devices the opportunity to serve them up-to-date and relevant information has never been more business critical.
Get in touch for enquiries:
Augmented Reality is a means to enhance or augment your real-life surroundings through the use of a device’s camera, gyroscope, accelerometer, GPS and viewer. With applied creative thinking it can produce memorable marketing campaigns, digital brand engagement, innovative product demonstrations and immersive educational experiences. Our creative augmented reality solutions bring audiences closer to brands, connecting digital to retail by delivering memorable retail experiences online, instore and through mobile.
Visit our youtube channel to see some of our Augmented Reality projects in action
MAADigital were commissioned by Braun to research how they could create a truly memorable Augmented Reality retail experience in their flagship stores. The experience is activated simply by picking up the shaver no Camera Detection or Markers are used, MAADigital worked alongside Teesside University and placed custom designed hardware into a working Braun shaver. This allowed the AR experience to be taken to another level, tracking every movement of the shaver and even detect when the on button was pressed all of which delivered a truly magical retail experience.
MAADigital were commissioned by the nationalBIM Library to create an Augmented Reality experience for their sales team and Trade show demonstrations. The application is activated by showing a series of custom designed markers to a tablet device. The audience would then be shown a series of 3D models along with the data stored about that object within the BIM Library.
MAADigital were commissioned by Gillette to create an Augmented Reality exploration of the 7 innovations of their new ProGlide razor, working along side BBDO it formed an integral part of the brands global tool-kit. The application is activated by showing a custom designed marker “the G-Stick” to their web cam. The user was then taken on a journey of discovery exploring the 7 innovations of the Gillette ProGlide razor.
Get in touch for enquiries:
Recent research indicates that by 2017 69% of all consumer traffic will be video related and it is estimated that more than 50% of companies are already using the medium to connect to their audiences. Engaged viewers will spend more time on your site interacting with your brand and should be a key part of any SEO strategy. MAADigtial have over 15 years experience producing product visualisation videos, training videos and promo's for some of the industries leading brands. We spend time to understand the audience your brand / product as trying to reach this ensures that the content is not only visually appealing but is also relevant to them.
Visit our youtube channel for demos
MAADigital were commissioned by a leading fabric detergent brand to produce a series of 3D animations illustrating how dirt and damage happen right at the fibre level of clothes and how their product formula can clean and protect the fibres without damaging them. The audience were fashion house editors and the videos were to be shown at the Future Fabrics event in Milan. The audience demands the production had to be beautifully appealing and the client required it to be scientifically correct a combination not known for going well together.
MAADigital were commissioned by Oral-B to produce a series of motion graphic video clips to display key information of their products for use in trade-shows and key Oral-B external events. The audience at the trade show events were a mixture of dentists, dental hygienists and trade press. The promotional clips had to reflect the professionalism and scientific nature of the brand and deliver a clear message in a short space of time. The clips had to play seamlessly together with the flexibility to be reordered or played individually in brand presentations.
MAADigital were commissioned by DDF New York to produce a series of training videos demonstrating how to use their recently created IOS skin diagnosis tool. The audience were skin experts used to dealing with "beauty seekers" constant need for information and latest technology advancements in the skincare category. The training videos had to reflect the brand equity and culture in terms of aesthetics whilst not loosing the training message.
Get in touch for enquiries:
Northern Design Centre
Abbots Hill, Baltic Business Quarter
T + 44 (0) 191 245 1155
F + 44 (0) 191 245 1157
Copyright © 2014 MAAD Ltd.