Head & Shoulders and Pantene Hair Health Microscope App

Client

Head & Shoulders and Pantene

Deliverables
  • Joint-branded app for consultants
  • Hair microscope and scalp microscope

Co-branded hair and scalp analysis for Head & Shoulders and Pantene

To show how scalp and hair health can be improved with shampoo and conditioner, Head & Shoulders and Pantene use custom microscopes. Pantene focuses on hair strength and breakage, while Head & Shoulders focuses on scalp health and dandruff.

Both brands are owned by Procter & Gamble, so it made sense to employ MAADIGITAL to create a joint app using the same technology. For clarity, the app had to feature routes for each brand.

Olay Consultant workloads, optimised

MAADIGITAL created an in-store iOS and Android tablet app to manage consultant workload. The app features product descriptions, product recommendations and quizzes to help educate on skin issues. Above all, it acts as a point of reference for almost any customer question.

The app was launched in alongside Olay’s new moisturiser range, Whips.

  • In 78 countries
  • In 12 languages
  • Bespoke training system
  • Related product recommendations

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