Max Factor Lipfinity
Max Factor Lipfinity is a big name in lip colour staying power. To show that the Lipfinity range stays put through a range of day to day stresses, they asked us to create a high-impact video.
Having cast the perfect model, we put the Lipfinity lip colour through a harsh ‘torture test’. We threw everything at it. The model ate and drank a range of foods, including oily dishes, which are well-known to strip lip colour like nothing else.
To help the message stick, we created a range of animated demos for Max Factor. Alongside the video, they showed how the lip colour flexes and resists staining and stripping.